Do you know how to set up Kindle Publishing pre-orders?
If you watched my video on 5 Reasons for Setting Up a Book for Preorder on Amazon, then you may want to know how to set up pre-orders on Amazon for your Kindle ebook.
I understand it can feel overwhelming with all the rules and regulations, so you may feel a bit gun shy about pulling the trigger on a presale.
Don’t sweat it, because I have you covered today!
I’m going to show you how to set up pre-orders on Amazon and you’ll see it’s just as easy as immediate book releases.
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Since we’re going to discuss setting up a book for preorder on Amazon, I’d love to know if you or someone else you know have run a presale?
And, what was the experience like for you? Did it go well? Or did you have any hang-ups?
Leave your thoughts and any questions you have in the comments below and I’ll do my best to address each one as you post them.
Stumbling Over Kindle Publishing Pre-Orders
After a few years of running a successful self-publishing business, I realized I had yet to explore the pre-order option in my KDP dashboard.
Feeling rather bold, I decided to test it out on a publication I had in the bag.
Though I could’ve released the book immediately, I decided to show a little restraint so I could finally utilize the pre-sale option.
And, I’m certainly glad I did so.
Rather than rehash the benefits of running a presale, head over here to see my previous video on 5 solid reasons to run a preorder.
Kindle Direct Publishing makes the process simple for setting up a book for preorder on Amazon.
How to Set Up Kindle Publishing Pre-Orders
- Log into your KDP account and go to your bookshelf.
- Click the Create new title hyperlink at the top of the page.
- Follow the steps you normally would for publishing an eBook.
- In the first page under the Pre-order header, select Make my book available for pre-order and enter the date you plan to release. I’d suggest setting a date about a month or more out so you have plenty of time to get all your tasks done before launching.
The Critical Final Step of a Kindle Publishing Pre-Sale
- Upload the final version or draft manuscript of the eBook for review and verification. The book doesn’t have to be perfect. However, you want to at least start with something close to the final draft.
- Continue through the process of listing your eBook.
- At least 3 days before publication, submit and republish the final version of your eBook.
This final step is critical and can make or break your ability to run a presale again.
Make sure you have the final draft uploaded 3 days before the release date.
In fact, KDP will lock you out from uploading another version in the 72-hour window.
Tips for a Successful Kindle Publishing Pre-Order
Here are a few tips I’d like for you to consider before you set up a preorder on Amazon…
Reward the early buyers with deeply a discounted special for preordering your book.
So, if you plan on setting the retail price after launch at $2.99, then kick the price back to $0.99.
Sure, you’re not going to profit as much, but you’ll hotshot your book to the top of its categories.
Maximize exposure by slipping your book into 10 different categories relevant to your topic.
If you’re not sure how to choose a category for your book on Amazon, then check out my video on it here.
Take advantage of this extra time to gather some advance readers and reviewers.
I have a step-by-step guide on how to utilize preorder for gathering reviews in my report Secrets of the Book Review.
To get your copy, simply head over to this link.
Lastly, kick the price up to the full retail cost on launch day.
If you’re going to increase the cost after release, then you have to follow through.
Nobody likes that salesy crap of false scarcity, so don’t be that guy!
Final Thoughts on the Kindle Publishing Pre-Sale
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Now, get out there and use your newfound know-how in setting up Kindle Publishing pre-orders, you savvy self-publisher you.
Till later, this has been Self-Publishing with Dale and I’ll talk to you guys soon.