How to Increase Sales for Your Amazon Books

Do you want to know how to increase sales for your Kindle ebook or paperback?

Have you published an excellent book yet can’t seem to get many, if any, copies sold?

Are you frustrated at trying desperately to get your publication noticed, but don’t know where to start?

Are you fed up with the contradicting advice on book sales from would-be experts in every forum or social media group?

If you are looking for the best way to sell books without having to invest anything more than a little time, then you’re in luck!

How to Increase Sales, Tip #1: Select Optimal Keywords

Keywords are fundamental to your book.

Guessing the keywords to your book is reckless since the words you choose can make or break your book sales.

And, thinking you have the proper keywords to describe your publication is different than knowing.

First, identify your reading audience and find out what they search for online.

Literally, you need to uncover the exact words they use to find your type of content.

Next, compile a large list of keywords and a combination of keyword phrases.

Be sure to check out my YouTube video playlist on Amazon Kindle Keyword Research.

Now, use the most sought after keywords to describe your book.

how to increase books sales with keywords

How to Increase Sales, Tip #2: Good Title & Subtitle Word Choice

Early in my self-publishing career, I developed creative titles and clever concepts I assumed would sell lots of books.

In reality, I didn’t earn a single dime from this limiting approach.

Unless you’re a famous author or celebrity, you will not get by with a catchy title alone.

Your title and subtitle should contain keywords your reading audience uses to search for your book niche or category.

Then, they must be worded in a sensible yet memorable way.

Avoid stuffing your title and subtitle with a ton of keywords with no logical placement.

The days of books with spammy titles are coming to an end, so you might as well choose a title and subtitle that’s good for the long haul.

I’ll explain why in the final tip.

How to Increase Sales, Tip #3: Well-Designed Covers

crappy book covers
My first awful attempt at book covers. Bleh!

Seriously, don’t try to pass off the design made on Amazon Cover Creator as a professional product.

The readers won’t buy it, so don’t bother selling it.

Also, if you don’t have a firm grasp of graphic design and developing quality covers, then hire a professional to get the job done.

Yes, if you have a keyword-rich title and subtitle, then you will certainly bring the audience to your product.

However, if your book cover looks not even worth hanging on your mother’s fridge, then your audience won’t bother purchasing it.

Poorly designed covers are the primary reason books don’t sell.

Readers judge a book by its cover and will dismiss anything less than passable to them.

If you invest any money in your book, then I’d recommend paying for a qualified cover designer.

Do a quick online search of cheap cover designers on Fiverr or Upwork.

Or, you can pay a premium through sites like 99designs or Archangel Ink.  (I have no direct affiliation nor benefit from sharing these two sites)

Either way, the investment is worth it in the long run.

How to Increase Sales, Tip #4: Develop a Compelling Book Description

how to write book descriptions

So, you got Amazon traffic with great keywords, you grabbed their interest with a suitable title and subtitle, and you even command their attention with a superb cover design.

But, in some instances, if you don’t mind your book description, then you may lose their business.

If the book synopsis doesn’t grab their interest within the first few lines, then you’ve lost them.

An easy way to develop a good book description is to search up best-selling books in your category.

Find out what is so enticing about their write-up.

Then, model their book description layout, but use your own words to describe your content.

How to Increase Sales, Tip #5: Choose a Smaller Category or Niche

how to increase Amazon book sales

Put your book into a smaller category to increase exposure and maximize the most out of your book’s rank.

For instance, Health, Fitness & Dieting is a broad category with tons of subcategories.

Choose a subcategory when you are a first-time publisher.

Once your book moves to the top of the best-seller list in a subcategory, it’ll automatically update into higher, more competitive categories.

For instance, the hierarchy of one category works like this…

  1. The lowest subcategory is Special Conditions.
  2. The lower subcategory is Diets & Weight Loss.
  3. The subcategory is Health, Fitness & Dieting.
  4. And, the primary category is Kindle eBooks.

You may need to test your book in various categories before you find suitable placement for more book sales.

How to Increase Sales, Tip #6: Avoid a Crowded Niche

Avoid putting your book into a large market that it isn’t ready to compete in yet.

Start in a small category and change your book category as it increases in rank.

It’s better to be a big fish in a small pond than a small fish in a big pond.

You’ll get better exposure at the top of a category’s best seller list than buried at the bottom.

Generally, you need your book ranking somewhere in the top 20 of a subcategory for better visibility.

How to Increase Sales, Tip #7: Build a Brand

how to build a brand

It’s true if you blast out a ton of books over a short period of time, then you will probably make decent money.

But, the success is fleeting and your windfall of cash will come to an end.

This practice is commonly called “shotgunning” or “spray and pray.”

If you continually fire off a bunch of random books based on the ever-changing market trends, then you will have to do it forever.

Trust me, you’d be better off sticking to a day job than to employ this practice.

Instead, identify your audience.

What is their problem? And, how can you solve their issue?

Now, develop and publish quality content based on their needs.

Also, meet your audience where they’re at and build lasting relationships with them.

Find out what they like and dislike.

The best indicator of what they like is to find a book that performs consistently well and then duplicate its success by expanding on it.

Using these Tips for Better Book Sales

how to increase Amazon book sales

The best way to use these tips for improving your book sales is by evaluating one item at a time.

Start with selecting optimal keywords and then work your way down to building a brand.

You may need an outside party to look at your published book and give you an unbiased opinion.

Take the criticism with a grain of salt and make necessary changes to increase your book sales and begin building a highly profitable self-publishing business.

Also, if you want to learn more about how to publish right and profit big, then subscribe to my YouTube channel at this link and turn on the notifications to get all my latest videos.

Now, get out there and increase your book sales, you savvy self-publisher you.

Till later, this has been Self Publishing with Dale and I’ll see you guys soon.