It sure seems like I’ve hit on this topic quite a bit lately, but let’s face it. Readers WILL judge your book by its cover. Sometimes, they don’t just stop at the front cover.
In my previous video Createspace Cover Template: How to Make a Back Book Cover with GIMP, I closed out the video with some questions unanswered.
That’s why today, I’m going to share the five critical elements that make a great back book cover. You don’t wanna miss this one, so stay right there!
Welcome to Self Publishing with Dale, and if you’re new to this website and you wanna learn how to publish and profit the right way, then subscribe to my YouTube channel here to see all my latest videos.
Have you checked my full video playlist on Createspace Cover Template: How to Make a Full Book Cover with GIMP? If not, then you may want to catch up to speed by visiting this link.
If you’re looking to save time and a buck by NOT doing a spine and back cover, then I think you may want to hear what my pal Emeka has to say about that at this link.
He spits fire but speaks truth. Skipping a spine and back cover is fairly bush league. And, let’s face it, you’re better than that.
And, that’s why I know you’ll appreciate these final words on the five critical elements that make a great back book cover.
Number One: A headline and subheadline
Quite a bit of the back cover will consist of the copy you used in your book description. Simply swipe your sales headline and insert it at the top of the page in larger print than the rest.
If space permits, then insert your subheadline somewhere further down on the page. The subheadline can be something as simple as a short statement that further edifies your headline.
Number Two: Include two to three quotes from reviews
Gather your best reviews and select a line that best embodies and validates how awesome your work is. If you don’t have reviews, then don’t sweat it.
You can always upload an updated book cover when you do. Simply use your imagination to fill the space.
Number Three: The book description
Much like step one, just grab the book description from online. If it’s a bit lengthy, then you may have to abbreviate it for the back cover. You don’t want your text going too small.
Number Four: The author bio
Hopefully by now, you’ve introduced yourself. If you haven’t, then write about two to three sentences about the author. Highlight any accolades, achievements and relevant niche info.
Number Five: Any Branding and Information
Share any related websites, social media profiles and logo. Don’t take this area for granted because you increase your likelihood of exposure by sharing other avenues away from your physical publication.
This is HUGE especially if you want to build brand recognition and a solid author platform.
If you don’t use all five elements on the back cover of your paperback, it isn’t the end of the world. Heck, many great authors get away with less.
Play with these five elements in SOME capacity as long as you HAVE a back cover to speak of. Don’t just leave it blank; give your customers something worth buying and sharing with other readers.
That’s all the time we have for today and remember if you liked this video, then click the thumbs up!
Now, get out there and use the five critical elements of a back cover, you savvy self-publisher you. Till later, this has been Self-Publishing with Dale and I’ll see you guys soon.