You’ve probably noticed the three additional options of expanded distribution for your Createspace publishing paperback book.
Furthermore, you may have seen that expanded distribution pays out nearly half as much as Amazon dot com and a quarter of what Createspace does.
Is expanded distribution on Createspace worth it? And, what exactly IS expanded distribution? Precisely where do your books go when you open expanded distribution?
Find out about expanded distribution on Createspace in today’s video!
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Do YOU use expanded distribution on Createspace for your books? If not, why? Please leave your candid thoughts in the comments below about your experiences with Createspace publishing.
As you may know, Createspace dot com is a self-publishing website under the Amazon dot com umbrella. They provide free tools to help you self-publish and distribute paperback books on Amazon.com and other online retailers and distributors.
It’s the latter option I’m going to focus on today in the form of expanded distribution. What is expanded distribution? And is it worth the profit loss when using this distribution channel?
According to Createspace, Expanded Distribution offers access to a larger audience through more online retailers, bookstores, libraries, academic institutions, and distributors within the United States.
Expanded distribution offers three avenues to choose from including the following three options…
- Bookstores and online retailers – make your book available to online retailers such as Barnes & Noble and to distributors such as Ingram and NACSCORP. Createspace added that this option offers access to “offline” retailers.
However, I believe the offer of offline distribution should come with a bit of an asterisk. More on that in a later video.
Don’t judge this expanded distribution at face value, because the reach is wider than you think. In fact, aside from the extensive reach of Barnes & Noble booksellers, Ingram and NACSCORP are quite possibly the partners with the wider distribution availability.
You may have heard of the Ingram Content Group through their more popular self-publishing name, IngramSpark.
The Ingram Content Group boasts an “unparalleled market reach of over 39,000 accounts” including retailers, libraries, distributors, and educational institutions worldwide. Have you ever found your paperback book on Walmart dot com?
Go ahead, look for it. Many insiders site Ingram as the source of the Walmart distribution. After an exhaustive ten minutes or so of research, I gave up and just agreed with the gossip.
If you want to find out for sure, Google it. Because Createspace won’t give me a straightforward answer.
2. Libraries and academic institutions – this option give you access to Baker & Taylor who distributes to the libraries and academic institutions.
3. Createspace direct – Have you ever discovered your new book for sale as used from another seller on Amazon, eBay or other retail sites despite ZERO sales in your dashboard since release. Well, you can blame the option of Createspace direct.
Createspace direct makes your book available to certified resellers through a wholesale website. Quite a few newbie self-publishers freak out when they see their unsold new book being sold “used,” oftentimes thinking someone is pirating their content.
The truth is they are doing a little work FOR you in getting your book further out onto the market. And, if they make a sale, then you make a sale. Sadly, much like all expanded distribution, this availability comes at a small loss in net profits per book.
But, are the three expanded distribution channels worth the loss in profits?
My personal experience has been better as time goes on. When I first started this business, I was lucky to clear a few sales per month through expanded distribution.
On a good month, about ten to twenty percent of my Createspace sales comes from expanded distribution. Not bad, in my opinion. Some speculate I’d get more sales through Amazon if I didn’t use expanded distribution, but I’d disagree. What do you think?
Now what can you expect when using expanded distribution? Also, why would I say offline distribution to brick and mortar stores come with a bit of an asterisk?
Well, that’s going to have to wait for another day. Remember that if you liked this post, share it with your network! Till later, this has been Self Publishing with Dale and I’ll see you guys soon.
Be sure to check out all my posts about self-publishing with Createspace!