5 Reasons for Preorders on Amazon

Have you ever noticed the option in the Kindle Direct Publishing stating Make my Kindle eBook available for Pre-order? 

Why would anyone want to set up a Kindle preorder? And, just what good could come from waiting to release an already written book? 

It seems counter-intuitive, but trust me, the Kindle pre-sale option is quite possibly the most sound strategy for releasing your next publication. 

And today, I’m going to share 5 reasons for setting up a book for preorder on Amazon. 

Stay tuned! 

What’s shakin’, it’s Dale here… 

And, if you’re new to this website and you wanna learn how to publish and profit the right way, then check out my YouTube channel to get notifications on all my latest videos. 

I wanna know have you set up a Kindle preorder yet? If so, how successful was your book launch compared to other books that you released cold onto the market. 

I’d love to hear from you, so comment below about your experience of setting up a book for preorder on Amazon. 

My Results with Preorders

I’ve used this option a handful of times with mixed results. 

However, I had better results every time setting up a kindle book for preorder on Amazon versus when I simply released a book immediately. 

That’s why I thought I’d hard sell you on why setting up a book for preorder on Amazon is the next best thing to sliced bread… 

Or, those trashy backwards robes you find in the Walmart clearance aisle. 

The primary reason for setting up a book for preorder is you can create a buzz around the release.


It’s no secret that writing and publishing ain’t easy. 

But when you add promotion to the mix, it becomes a stinkin’ mess and you’re scrambling to get every detail tied down just to make the immediate release a success. 

If you run a pre-sale, you can wrap up the full production of the book and focus one-hundred percent on marketing and promotion. 

The next best reason for setting up a book for presale is to build a team of beta readers and potential reviewers. 

book review reportIn my in-depth report Secrets of the Book Review, I shared insights on how I was able to wrangle together a team of reviewers ahead of release. 

If you want the full report, then simply visit this link to nab a free copy. 

Since I had enough time before the release, I was able to send out advanced screener copies for honest reviewers. 

Another reason why the Kindle presale is so freakin’ awesome is you get an advantage over immediate book releases. 

I’ve mentioned in previous videos how Amazon has a special category called hot new releases devoted to best-selling books released in the past thirty days. 

Setting up a book for preorder on Amazon is the head start your book may need to rise to the top of the hot new release charts and eventually scale the best seller lists. 

In fact, it is VERY possible for a book to become a number one best seller while it’s still on preorder. 


An additional reason for setting up a presale on Amazon is the countdown timer on your sales page. countdown

If you are smart about this strategy, then you’ll offer the preorder at a deep discount compared to what you’ll have it at after release. 

For instance, if you normally sell your book at $2.99 you can kick it back to ninety-nine cents for the presale period. 

Create a call-to-action in the book description specifically stating the release date and what the normal price will be on release day. 

Everyone loves to save a little money. 

And if they know they stand to lose out on a good book at a steal, then they are sure to assault you with their wallets and bitcoin just to get a copy. 

And another reason to set up a book preorder on Amazon is the personal satisfaction. 

If you create enough buzz before the book’s release, then you should have substantial sales. 

During the presale period, the actual sales do not appear in your sales dashboard. 

Instead, you can access all purchases at the Preorders option in the Reports tab of your KDP dashboard. 

preorders report

The personal satisfaction will come on release day when all the presales figures drop into your sales report. 

The paid units ordered on the sales graph will skyrocket in your reports and that’s when the wow factor kicks in. 

Screenshot that puppy for prosperity, ‘cause you can use it for bragging rights later. 

That’s all the time we have for today, and remember if you found this post useful, then share it with your network. If you didn’t like it, then be a troll. 

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Now, get out there and start setting up a book for preorder on Amazon, you savvy self-publisher you.  

Till later, I’m Dale and I’ll see you guys soon.