Amazon Marketing Services – PPC Ads for Your Book – [Case Study]

Do you know how to use Amazon Marketing Services for Kindle Publishing books? 

Would it set your mind at ease to know it really doesn’t require much money to advertise AND turn a profit? 

Then, you’ll want to hear how I advertised for less than a buck to generate over thirty dollars with very little work. Don’t believe me? Then stay tuned! 

Welcome to Self Publishing with Dale, and if you’re new to this website and you wanna learn how to publish and profit the right way, then check out my YouTube channel to get notifications on all my latest videos. 

Have you advertised with Amazon Marketing Services yet? If so, what do you like best about AMS? And, if you haven’t used AMS yet, then what is holding you back? Leave your open thoughts in the comments below and I’ll do my best to address everyone. 

Back on June nineteenth, I recorded the video for How to Use Amazon Marketing Services for Kindle Publishing Books 

In the video, I shared a step by step walk-through of how to setup an Amazon Marketing Services sponsored products ad. 

amazon marketing services results

By the time, the Amazon Marketing Services tutorial posted on June twenty-eighth, I had already seen results. Little did I know it’d produce something this good.  

So, I’ll share what that ad has produced. As of today, July twelfth, I’ve invested $0.82 in ad spend, had $35.90 in sales and an average cost of sale of 2.28%. 

I know that’s a lot of numbers and if you’re new to this platform you’re probably glossing over after seeing all that. First off, you’ll notice I didn’t pay much attention to the impressions, clicks or cost per click.  

The reason I don’t mind those first three numbers as much is because they play a secondary role to the primary metrics of your ad’s success. 

The three numbers I pay closest attention to is… 

  1. Ad spend or how much it costs for me to advertise my book. 
  2. Estimated total sales or how many books I sell. Bear in mind, Amazon’s reports have a three-day delay, so this isn’t always one-hundred percent accurate. When in doubt, pause a campaign and wait it out. 
  3. And, lastly, my favorite metric, the ACoS or average cost of sale. It’s essentially the amount you’ve spent on a campaign divided by total sales during the campaign run dates. 

Amazon Marketing Services Case Study Example

What exactly do you do with these numbers to figure out if you have a winner? Let’s use this Amazon Case Study as an example. 

I merely take the ACoS percentage and subtract it from the royalty percentage of this Kindle ebook; in this case it is seventy percent. 

That’s seventy percent minus two point twenty eight percent equaling sixty-seven point seventy two percent royalty. Now, simply multiply that last number with your estimated total sales to get your net profit. 

In this case, it’s $35.90 times 67.72% equaling $24.31 in net profit. 

Now, I’m not going to be moving into a mansion any time soon on a salary like that, but you can see how cheap and simple the process is. So, imagine if you ran about ten to twenty ads that produce that type of result. Wow.


I’ll continue to monitor and run this ad to report back to you on how it does. For the purposes of this Amazon case study, I’m going to leave the ad as is so you get a good idea of how cheap and easy this process is. 

That’s all the time we have for today and remember if you liked this post, then share it with your network! Until later, this has been Self-Publishing with Dale and I’ll see you guys soon. 

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