Are you looking for a new way to reach your ideal audience? Would you like to market, promote and produce your book all at the same time? Then, I’m going to share how the live streaming platform Twitch Creative is your solution.
Welcome to Self-Publishing with Dale where you’ll learn tips and strategies for publishing your own books.
Have you heard of Twitch.tv before? If so, what has been your experience so far with this video platform? Drop your thoughts in the comments, I’d love to hear from you.
What is an Author Platform?
You’ve heard me mention an “author platform” in previous videos, but what exactly is it? And, how does the live video streaming service Twitch.tv come in?
Essentially, an author platform is the ability to sell books or products because of who you are and how far your reach.
In my YouTube video series on Marketing & Promotion for Self-Published Books, I mention how video is the cheapest and most effective way to build your author platform.
What is Twitch.tv?
That leads me to the live streaming video platform Twitch.
Launched in 2011, Twitch was a social site devoted to hardcore gamers and video game addicts.
Over the past couple years, Twitch has evolved and now embrace all walks of video content creation including gaming, creative content, and IRL (also known as in real life).
Why Choose Twitch Creative over YouTube?
What does this information mean to you? And, how does it bear relevance to building an author platform?
For the sake of this video, let’s focus on two elements – audience reach and monetization.
Meaning, can you reach your ideal audience? And, can you make money doing it?
And, here’s an even bigger question to ponder – isn’t YouTube just as good? Let’s all agree right now, that YouTube is freaking massive.
In fact, it’s pretty difficult to break ground on YouTube since there are literally millions of videos uploaded every minute.
You can reach your audience but not quite as well as you could through Twitch and more specifically through their Twitch Creative community feature.
And, if you aren’t aware, YouTube continues to raise the bar to qualify for their YouTube partners program. If you’re new to video content creation, then getting monetization can be nearly impossible.
However, this isn’t the case with Twitch. Gaining monetization is fairly simple and only requires you stay consistent with broadcasts and growing a following.
4 Reasons to Use Twitch Creative
Here are four reasons why you should consider using Twitch Creative for building an author platform.
Yep, there are authors pulling in a little extra cheddar through producing their content live in front of avid viewers.
These viewers get to have an over-the-shoulder view of the process and at times, have say-so on the finished product.
Once he’s written content, he then reads the content on live broadcasts, all while narrating with character voices that are a throwback to Japanese anime and old school cartoons.
2 Bits & Cheers
Viewers, followers, and subscribers can contribute to a broadcaster in a couple ways. One way they can support the channel is through bits, also known as cheers.
Bits work like currency on Twitch, but it’s not cash redeemable by the viewer.
A viewer can get bits by either purchasing a bulk quantity through an Amazon-based link available on their favorite channel.
Or, they can watch ads and Twitch rewards the viewer with bits. In fact, this is one of the easiest ways to contribute to your favorite Twitch streamer.
A Twitch broadcaster accumulates Twitch bits with every stream and is paid out monthly.
Bits are all well and good, but the bigger reward comes via the subscription model.
As a Twitch broadcaster who qualifies for one of their two monetization programs, you can have viewers subscribe to you.
A monthly subscription can run a viewer about five to thirty bucks or more. And, the base royalty is fifty percent of every subscription.
What’s in it for the viewer then? You can offer subscribers exclusive live broadcasts or special incentives that only they get.
Twitch has all the same perks of social sharing most any platform has, but the one unique element is clipping.
If a viewer enjoys a part of your stream and wants to share it with the world, then they can select the clapperboard icon in the bottom right of the window.
This social sharing feature is pretty cool and allows your audience to share what they love most about you instead of just sending random links to people who may or may not care.
Last Words on Twitch Creative
This won’t be the last you hear of Twitch Creative since I’m breaking ground on my own channel at Twitch.tv/SelfPublish.
On my Twitch channel, you get a behind the scenes look into how I write, publish, produce videos and design merchandise.
Be sure to catch me over there for a more intimate experience and hands-on approach to live video skill sharing.
In the meantime, if you enjoyed this video, share it with someone you think would enjoy it too. Till later, this has been Self Publishing with Dale and I’ll catch you soon.
-Dale L. Roberts
While on the topic of building an author platform, I thought you’d want to get the best steps for launching your next publication in the Best Seller Book Launch Checklist. If you want to increase the success rate of your next book launch, then download your copy of the Best Seller Book Launch Checklist at SelfPublishingwithDale.com/Checklist.