Blogging is essential for your brand and it keeps readers coming to your website and increases your chances that your audience will buy your book. The more content on your blog the better. Just make sure the content is relevant to your product and engages your audience.
When offering other services on your website, be sure it’s a product you believe in and is the quality you want on your website. If you don’t believe in the product you are promoting, your audience won’t believe in you. That is one of the quickest ways to kill your brand.
How do bloggers make money?
Many bloggers make money by posting advertising banners to their site, offer memberships, create a blog tour service, editing service, creating graphic designs, and sponsored posts. I do not recommend offering paid reviews. Most readers don’t put much stock in paid reviews and this practice often leads to trouble on sites such as Amazon and Facebook.
Are blogging collaborations worthwhile? If, so, how can self-published authors find other bloggers?
Absolutely! Collaborations among authors and even book bloggers drive more views to your site and brand. Readers love collaborations among authors for various reasons and it’s important to give your readers what they want, right? When doing collaborations, promote those whom you collaborate with and support the community of book bloggers.
Self-published authors can find bloggers through Facebook Groups, Goodreads, Twitter, or even through Googling “book bloggers” or on other book bloggers’ sites. When approaching book bloggers on Facebook, be sure you have already formed a relationship with them and support their blog. I can’t tell you how many times I have had an author wanting to connect with me on my personal wall, then turn around immediately afterwards, and request a review for their book. That is a big no, no!
Remember, book bloggers work just as hard as authors and spend a lot of time supporting them by blogging and reviewing books.