5 Ways To Grow A Facebook Group

I want to start off by thanking Dale for allowing me to be a guest poster on his amazing blog. The knowledge he shares with the community is abundant, and that’s a massive understatement. His content, YouTube channel, website & blog, etc… helped me become a best selling author with my new book Raw Feeding 101. However, I digress. Let’s chat about FB groups shall we?

grow a facebook groupTip #1 – Start It

This may seem very, “No duh.” but I see far too many people doing the war gaming game before they create their Facebook groups. That is to say that they spend days, weeks, sometimes months thinking about it before they take any action.

Don’t be that person.

In 2017 I made over $10,000 on ONE product. My biggest traffic generator? My Facebook group. Don’t hesitate, just start. It doesn’t have to be perfect. One of the best things about Facebook groups is that you can continuously tweak them and update them overtime. So in this case, speed wins over perfection.

Tip #2 – Artworkartwork

You may be thinking, “Artwork? I thought this was just an online group.” Well you’re right and you’re wrong. The main purpose of a Facebook group is a community of like-minded people coming together to discuss a particular topic. That being said, your artwork is how people recognize you in search and what makes your group appealing in search. If someone searches “Dog trainer group” on Facebook’s search engine and see one group with no avatar/artwork and one with a colorful, eye grabbing avatar which one do you think they will choose to join first??

Spend $5 at least on Fiverr.com if you don’t have the skills yourself and have someone make a “Facebook group banner” for you. It’ll pay off in the long run.

Tip #3 – Model Other Successful Groups

MODEL being the keyword. Not stealing. Join other groups in your niche and see what they are doing. Are they hosting weekly live streams (more on that later), are they specifying days of the week with a certain topic, and so on.

The successful groups in your niche are winning for a reason. Observe their behaviors and actions and do your best to put your own spin on these successful practices.

live streamTip #4 – Weekly Live Streams

I know not everyone is big on being on camera but guess what, people like people. Weird right? By putting a face to the group, you can grow a lot more authority for yourself a lot faster. Who do you trust more? The Facebook avatar, or the person you see every week sharing information and engaging with their community.

I do this weekly in my group and it gets me HUGE amounts of traffic and grows my authority like crazy. It doesn’t have to be complicated either. You can use a webcam, the camera on your laptop, you can even use your phone!

However you do it, break out of your comfort zone and get on camera. GROW YOUR AUTHORITY and your engagement.

Speaking of engagement…


This is by far the most important tip. Without consistent (daily) engagement, your Facebook group will never grow. As time goes on and your group grows your members will help create this engagement but in the beginning it’s on you.

Engagement is everything.

Without engagement members don’t want to join, let alone stay in your group. Without engagement Facebook doesn’t want to show your group in search results for your keyworded Facebook name.

Engagement is literally the most important thing for your Facebook group. Absolutely nothing else matters more. Facebook wants people engaging with their platform, if you can get members to do that with your Facebook group, Facebook will reward you with more member requests.

So how do you get this engagement? Well there is way too much to go over in this short guest post, so what I recommend you do is check out the video I did with Dale on his YouTube channel on “How To Grow A Massive Facebook Group”. One of our main focuses is how to create and sustain engagement in your group.

Tip #1 – Start It
Tip #2 – Artwork
Tip #3 – Model Other Successful Group
Tip #4 – Weekly Live Streams
Tip #5 – Engagement


4 thoughts on “5 Ways To Grow A Facebook Group”

  1. Really good stuff here Scott. We have been toying with the idea of starting our own Facebook group but haven’t yet. It’s in the “later”idea box, but this article definitely made me want to get started. Cool to see you earned over 10k on a product from the group, congrats on your success.

    1. Yes, thank you for taking the time to comment.

      Just take an hour out of a day or 30 minutes out of two days and watch the interview Dale and I did on this subject and GET STARTED.

      1. FUN FACT: Since the interview with Scott, I’ve grown my group to over 125 members. I’ve turned away a few people based on the vetting process Scott shares in the video. It helps so I keep the community spam-free.

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