Are you ready to work on your A+ Content? Brace yourself, this is going to be a journey, but it has the potential to be a lucrative one!
What is Amazon A+ Content?
In Amazon’s own words:
A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book. Add A+ Content to your detail page to make your book stand out, connect readers with your books, and share more about your author
Amazon A+ Content is content that you create to enhance your book’s sales page. It’s the first thing that appears in the From the Publisher section below the description and product carousels. =>
It includes, but is not limited to, graphics, comparison charts, timelines, and more.
I first became aware of Amazon A+ Content via friend of SPwD, April Cox of Self-Publishing Made Simple. She was creating A+ Content before it was available through KDP via her Amazon Advantage Seller account. This type of account is no longer available to new users.
Soon after, Amazon KDP rolled out the feature to all authors and it works for all regions except Japan. If you want Amazon A+ Content in Japan, you must log into kdp.amazon.co.jp and set it up manually.
Amazon A+ Content essentially adds additional context to your book that you haven’t provided via your description or through your editorial review section available through Amazon Author Central.
Where to Add Amazon A+ Content
You can add A+ Content to any books you have published via Amazon KDP.
You can also add it to books available for pre-order.
In both these instances, there’s a product page for the Amazon A+ Content to live on. That’s a requirement.
To add A+ Content to your publications, you simply log into Amazon KDP.
Navigate to the title you want to work with and click the Promote and Advertise button.
Scroll down to the A+ Content section, select your region and click the yellow Manage A+ Content button.
Creating Amazon A+ Content
The only way this could be better is if it pulled the content automatically for you, but you have to create it. This allows us more control anyway!
You’ll notice on the screenshot above that there are three links to some pages on Amazon with more information. You will find those essential and can access them here – https://kdp.amazon.com/en_US/help/topic/GHL7P99B7AA543CN
So, you’ve got to create your own A+ Content based on the guidelines provided by Amazon.
I recommend using Canva or even better, BookBrush.
I don’t have anything against Canva. It’s an amazing tool and if you already have an account with them, definitely use it. I like Book Brush because it’s like Canva for authors. It’s niched down and has tools you’ll find useful for all kinds of book promotion, not just Amazon A+ Content.
If creating your own A+ Content seems daunting, you can always hire someone to create it for you. My go-to platform for this would be Fiverr, of course.
What Can’t You Do with Amazon A+ Content?
There’s a whole laundry list of things you can’t do with it, but let’s cover the notable things.
This isn’t the place for customer reviews or editorial reviews. You can have 4 endorsements from a well-known source, like a celebrity or a website like USAToday. Your source has to be cited with the context of that A+ Content.
You can’t include any type of pricing, discounts, or promotional deals. Amazon KDP doesn’t want time-sensitive information here and will reject your A+ Content.
NO QR codes!
No links to other websites.
A lot of this is common sense. If it seems shady from Amazon’s point of view, it probably is. Don’t do it!
Those guidelines are law!
The Benefits of Amazon A+ Content
First and foremost, it’s free marketing.
It’s an opportunity to enhance your book pages on the Amazon website. Make them look amazing while providing potential readers with more information about you and/or your book.
Your book cover, description and other metadata are already an enticing combo when they are optimized and working. A+ Content is just another tool in your kit to make a good book page great.
Make sure you check out the examples provided Amazon so you understand the different types of A+ Content and the potential positive impact it has on your book pages.